In 1964 Reginald G Haggar wrote to the important Pottery Gazette and Glass Trade Review with his visionary thoughts about preserving a potbank for the benefit of future generations. This was the beginning of the Gladstone Pottery Museum Story.
"Sir — The Potteries as some of us knew it 30 years ago is fast disappearing. The distinctive architecture of the Potteries towns, the bottle oven, is almost a thing of the past. The two or three thousand which existed then are now reduced to a couple of hundred or less, and, of these, not more than a score are still in operation.
It does not seem to be realised what beautiful things these bottle ovens were, the astonishing variety of contour, the queer and unusual bulges that resulted from the excess of heat, the varied manner of construction, the shaping of the neck and the almost battlemented edge. Some were heavily corsetted, others still graceful spinsterish affairs which seemed so virginal as never to have trafﬁcked with clay or ﬁre.
You might come across a large nest of them at a street corner, or perhaps a lone slender cone at the end of a backyard. Now most of these have gone and the atmosphere is the cleaner and healthier for it.
For many years some of us have been urging the preservation not merely of an oven or two but of a whole factory which might be renovated and transformed into a live Potteries industrial museum and in which it might be possible for future generations to see how pots were made and decorated and fired in the days of Astbury and Whieldon and Wedgwood and Spode. There they would see some of the original machines and tools and equipment. They would see also the astonishing variety of Potteries products, for in such a museum with its original warehouses it would be possible to display on a generous scale the prototypes of industry, moulds, models and machinery, and unusual pieces. One room might be used to house one example of every article made in this so diversiﬁed an industry.